When it comes to driving household purchasing decisions, women, specifically mothers, are the true economic engine. Decades of research confirm what brands are only recently beginning to fully understand: women control the majority of consumer spending, shape brand loyalty, and influence purchasing in nearly every major category.
And within this broad group, mothers in particular carry some of the strongest spending power, as they not only make purchases for themselves, but also act as the primary decision-makers for their families.
Below are some of the most compelling statistics illustrating just how substantial women’s, and mothers’, economic influence truly is.
Women Drive Consumer Spending at Every Level
Women globally control over $31.8 trillion in spending, and in the United States they influence 85% of all consumer purchases. Their annual purchasing power falls between $5 trillion and $15 trillion, making them one of the most influential consumer groups in the country.
Women also control over 60% of all personal wealth in the U.S., a figure that continues to grow each year. From home purchases to electronics to automobiles, they dominate buying decisions across categories once assumed to be “male-led.”
Mothers: The Household’s Chief Purchasing Officer
While women collectively hold remarkable economic power, mothers are the central purchasing decision-makers in the modern household.
Moms Are the Primary Shoppers
- 80% of women say they are the primary grocery shopper.
- 71% say they not only shop but also prepare the meals for the household.
This means moms aren’t just buying, they’re evaluating products daily and determining what brands enter (and stay in) the home.
Moms Influence Virtually Every Category
Women account for:
- 93% of food purchases
- 80% of healthcare purchases
- 93% of OTC pharmaceuticals
- 92% of vacation decisions
- 65% of new car purchases
Because moms are responsible for the well-being and growth of their families, their influence naturally extends to food, health, technology, travel, home products, education, activities, and more.
Working Moms Are More Economically Powerful Than Ever
- 71.3% of mothers with children under 18 participate in the workforce
- 40% of households with children rely on mothers as the sole or primary breadwinner
When moms earn more, they spend more—and they tend to spend in ways that prioritize efficiency, value, and family needs.
Millennial Moms: The Digital Power Buyers
Today’s moms, especially Millennial moms, are even more influential:
- 95% own a smartphone
- 69% rely on blogs and 64% rely on social media to make purchase decisions
- They use multiple platforms (3.4 accounts on average), share recommendations daily, and trust peer feedback far more than traditional advertising
This makes them extremely powerful digital decision-makers who expect convenience, clarity, and efficiency.
Why This Matters: Moms Are Overwhelmed And Ready for a Better Way to Shop
Although mothers wield extraordinary spending power, they’re also stretched incredibly thin. Between juggling work, family care, groceries, scheduling, health decisions, and home management, shopping becomes a task that is time-consuming and often stressful. Moms know what they need, they just don’t have hours to search, compare, and verify.
That’s where the GotInfo app steps in.
How GotInfo Helps Moms Shop Smarter, Faster, and Stress-Free
GotInfo was built with several missions, one being to empower consumers by giving them verified, efficient, and easy-to-digest information—in seconds, not hours.
For moms, this means: Saving time on research. A mom makes a post and the GotInfo app notifies trusted and curated establishments about her needs so businesses can respond. Moms don’t need to browse dozens of sites or apps to find what they need. No more endless tabs. No more second-guessing. No more wasted trips. GotInfo cuts through the noise.
Shopping with confidence
With women making up 85% of all consumer purchasing decisions, giving moms reliable information helps them make better choices for themselves and their families.
By simplifying the decision-making process, GotInfo frees moms to spend more time where it matters: family, work, and rest. For now remember, I got info. You got info. www.GotInfoApp.com.
All data was gathered from: https://girlpowermarketing.com/statistics-purchasing-power-women/
“The Purchasing Power of Women: Statistics.” Girlpower Marketing, 31 May 2022, girlpowermarketing.com/statistics-purchasing-power-women/.
Opinions expressed by GotInfo contributors are their own.